LeadsRX enables the evaluation of multiple touchpoints, including digital, radio, TV, podcasts and streaming services, providing data to support the optimization of customer journeys. Unbounce offers a landing page builder solution for marketers as well as AI tools to develop high-converting campaigns.
Why we care. In theory, digital should be a major leveling factor, allowing SMBs to compete with big commerce players. It’s not, after all, about high-street footprint. In practice, of course, although software is available to orchestrate complex, personalized, omnichannel customer journeys and report on attribution, that software can be expensive and a drain on operational resources.
It’s interesting to see initiatives to extend some of these capabilities to smaller businesses.