“We believe that climate denialism shouldn’t be monetized on Twitter, and that misrepresentative ads shouldn’t detract from important conversations about the climate crisis,” the company says in an April 22 blog post about the policy change. “This approach is informed by authoritative sources, like the Intergovernmental Panel on Climate Change Assessment Reports.”
Twitter also says that its users are discussing climate change on its platform more than ever. The company says that conversations about decarbonization have risen by 50% since 2021, for example, and that discussions about sustainability have increased by more than 150%.
It makes sense, then, for Twitter to make sure its advertising platform isn’t used to amplify messages that defy the current understanding of these environmental concerns. And it seems the company’s efforts to prevent its platform from being abused won’t end there.
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“We recognize that misleading information about climate change can undermine efforts to protect the planet,” Twitter says. “In the coming months, we’ll have more to share on our work to add reliable, authoritative context to the climate conversations happening on Twitter.”
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