Ana Pinczuk is the Chief Development Officer at Anaplan, where she drives platform innovation and oversees Anaplan’s technology teams. 

The majority of today’s businesses — regardless of size or industry — rely on technology to run almost every aspect of their operations.

There are productivity tools that allow employees to execute their core responsibilities; contract and recruiting software that enables employers to recruit, hire and retain talent; planning and budgeting systems that allow leaders to track critical metrics and run core operations; storage and security software that make it possible to access and protect company data; and technologies that help employees perform critical customer services, like checking you in at the doctor’s office or checking you out at the grocery store.

And that doesn’t even begin to cover the advanced technologies helping businesses revolutionize transportation, modernize healthcare and create a more sustainable future.

For technology leaders, this is a high-stakes, high-pressure reality. How do we deliver innovations that will help businesses navigate, and solve for, today’s immense complexities — from a global pandemic and supply chain disruption to policy volatility, climate change and data security.

The answer: technology combined with the power of partnerships. As we build an ecosystem of strong technology partners, we can leverage our collective intelligence and expertise to quickly bring cutting-edge innovations to market while also ensuring our products and services are tailored to deliver successful outcomes.

This is increasingly important in today’s dynamic environment, where business success is directly linked to an organization’s ability to react quickly and effectively to change.

Think about the challenges a siloed technology stack would present for a global clothing retailer heading into the busy holiday season. If their HR software isn’t connected to their financial systems, seasonal hires might not be accurately reflected in cost projections. If their global sourcing and procurement systems aren’t in sync with their local demand forecasts or inventory management tools, certain stores or warehouses might get stuck with either too many or too few SKUs at the end of the quarter. And if the retailer doesn’t have access to real-time third-party data — like weather patterns — they will be left scrambling if a sudden climate event causes factory shutdowns or transportation delays in the final months of the year.

There’s no getting around it; businesses will struggle to adapt without a backbone of digital operations when change occurs. But if we prioritize partnerships and focus on building a cohesive technology ecosystem, I think the immediate benefits for businesses are clear:

1. Global-Scale In A Trusted Environment

Partnerships between SaaS providers and cloud leaders allow global organizations to run several different solutions and systems across several different locations and on the same secure-by-design infrastructure. This gives global companies the scale they need to operate seamlessly with a distributed or remote workforce and helps ensure the entire tech stack complies with local data residency requirements.

2. Data And Intelligence For More Robust Decision-Making

Technology partnerships and interoperable solutions help democratize access to data and advanced intelligence, like machine learning capabilities, making it easier for businesses to automatically combine different data sets and sources for stronger planning and decision making.

I’ve seen the power of this approach in action with our PlanIQ solution — which is pre-integrated with Amazon Forecast — and through our partnership with Google Cloud, which allows businesses to blend their Anaplan data and third-party data in BigQuery. Google’s new Supply Chain Twin solution is another great example of this benefit, where supply chain leaders can combine data from various sources to get a complete view of suppliers, inventories and the flow of goods across their business.

3. Greater Accessibility And Choice

Ecosystems also make it easier for business leaders to address the needs of their unique workflows without putting unnecessary operational burdens on IT, procurement and legal teams. This is the successful marketplace model we’ve seen from both Google and AWS.

Say a supply chain leader wants to implement Anaplan for demand planning, but their sales team needs access to a new CRM — if the business has an existing contract with GCP or AWS, both purchases can be made in that cloud provider’s marketplace without requiring separate contract or procurement processes. Plus, those purchases count toward the company’s existing cloud commitments, making the technology investments more cost-effective in the long-term.  

Businesses need technology to operate in even the simplest of environments, but to address volatility and solve for the level of complexity we see today, siloed digital investments just aren’t enough. For technology leaders, I believe the mandate is clear. By working together, we can build an ecosystem of advanced innovations and connected tools that will help businesses — from local banks to global automakers — reimagine their operating models, scale to new markets and opportunities, and make critical decisions to support our economies, as well as our individual and collective well-being.


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