Know the full story behind Google’s I am Feeling Lucky feature

Know the full story behind Google’s I am Feeling Lucky feature

I’m Feeling Lucky feature of Google search – a feature of Google which is given on its home page. But its use is very less. Know about it

Story Highlights
Google lost crores due to the I’m Feeling lucky button? What is the story behind Google I’m Feeling lucky and what is its work?
If you have used Google search, we sincerely hope you have noticed I am feeling lucky. This is given on the home page of Google search. Two options are found below the Google search box. First Google Search and second I’m Feeling Lucky.

What’s the whole story of I’m Feeling Lucky, when did it start and what is its use? Does this harm Google? We will tell you all this. Many of you will already be aware of this story, but those who are not should know this.

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You have a big advantage in choosing the option of I’m Feeling lucky. As soon as you select any query or keyword in the search box by selecting I’m feeling lucky, Google Direct will take you to the page of the first search result associated with that query. That is, you will not see any kind of advertisement or other search results.

For example, if you write aajtak in the Google search box and click on I’m feeling lucky, then you will come directly to our website. But if you just click on Google Search, you will get millions of search results. In this, from the news of our website, the YouTube handle will also be seen.


US $ 110 million loss?

In 2007, Google co-founder Sergey Brin said in an interview that 1% of Google search traffic goes to the I’m feeling lucky button and bypasses other search results and ads.

From this, it was estimated that due to this button, Google is losing the US $ 110 million (8.03 billion rupees) in annual revenue. Because after clicking any search query I’m feeling lucky, directly leads to the first result, and in such a situation no advertisement appears. You all will know that Google’s big source of income is advertising.

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In 2007, Google Search was headed by Marissa Mayer, who later became the CEO of Yahoo. When he was asked about the damage caused by the I’m Feeling Lucky button, he gave an interesting answer. Marissa Mayer said, ‘It is possible to be drier and more corporate to earn more money. I think the happiest thing about I’m Feeling Lucky is that this feature reminds me that you are all real people ‘

I’m feeling lucky Google is a very old feature and was also removed in 2010. There was a button, but this feature was removed, because then Google Instant was introduced. Since then till now I’m feeling lucky has not been the importance that was before, because now Google Instant works before Google home page and you are not able to notice many times I’m feeling lucky.

But after this, this function was started again. But the question is from which sense Google has written this I’m feeling lucky. That is, there must have been something, because of which this option was added to the search engine I’m feeling lucky?

Is a film by Hollywood legend actor and director Clint Eastwood. Its name is Dirty Harry. This film was made in 1971. This film is a scene where Clint Eastwood is about to shoot at a man and before that he asks Do you feel lucky Punk? Well, Do you ?. Is this feature of Google taken from here? Nothing was ever said from Google about where this line came from.

It is believed that when the Google search engine started, both the founders of the company – Larry Page and Sergey Brin wanted to make it look different from other search engines. At that time, other search engines dominated and there were many advertisements.

With just one click, the company started the feeling I’m lucky with the aim of getting users the direct result.

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