Google’s big bet on Indian languages

The global giant recently announced several new customized products for the Indian community. Google specifically expressed its interest for products that support Indian languages. The announcement was led by a growing number of Indian Internet users, which prompted the aim of expanding their reach across the country.

At this year’s Google event for India, the company said it is seeking measures to fix the issue. This comes soon after the online giant noted that the number of Indian-speaking users on the web is expected to reach 500 million before the end of 2020. Every year, the country gets around 40 million unique users and not only from metropolitan areas but most surprisingly from rural areas.

It was also revealed that defunct products were intended to activate already existing ones, some of them receiving support for new languages.

  • Google Maps: Indians will get voice assistance in both Hindi and English.

  • Google Feed: Available in Hindi and English and also working to support Telugu, Tamil, Bengali and Marathi

  • Google search. One can broadcast news in both the languages. New English and Hindi dictionary is also available.

  • Google Assistant: Now supports Marathi, seven Indian languages ​​also coming soon.

The company observed that most of the Indian internet users today are native Indian language speakers. On average, the amount of online content in the Indian language is less than 1 percent of the content available in English today. This has prompted him to start working with Indian language publishers to release more relevant content in the Indian language.

To make this project work, Google has launched ‘Navlekha’ – a project tool that uses AI to render any PDF related content in Indian language into editable text so that publishers can create more mobile friendly content. be able to Indian authors can also start monetizing their content through free web hosting with Adsense support. They will also receive support and training and get a branded page domain.

Smartphones are less useful for people when they serve to provide access to relevant content in their primary language. This is why Google finds it necessary to invest in expanding the number of Indian languages ​​supported by its existing services and apps. You can now stream your favorite news stories in both Hindi and English sources, and the AI ​​will help you find the kinds of stories you love to watch.

Additionally, the company intends to launch Indian payments product Tez in other countries, said Cesar Sengupta, India’s vice president and general manager of digital payments for Next Billion Users.

Google promises excellent read-out services for all Indians, especially those who do not know English by providing billions of natural-sounding webpages online. While all these announcements may seem overdue for Indian speakers, with the South Asian country having the second largest population of Internet users worldwide, it is reasonable that Google should serve Indians in their appropriate languages ​​and focus on content relevant to those users. pay attention.

Source by Molly J

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