Love it or hate it, the “Baby Shark Dance” video this week reached a major milestone, becoming the first video to reach 10 billion views on YouTube.

The children’s song (and associated dance) introduces various members of the Shark family, each with their own hand motion imitating the sea creatures’ jaws.

Popularized by South Korean education brand Pinkfong in 2016, the two-minute viral version is performed by Korean-American singer Hope Segoine, with two child actors playing the parts of Baby, Mommy, Daddy, Grandma, and Grandpa Shark (doo doo doo doo doo doo).

The clip, which was crowned the most-viewed video on YouTube in November 2020 (beating Luis Fonsi’s hit “Despacito”), still carries the title, having surpassed 10 billion views this week. Many of those are courtesy of parents trying to occupy young children in the bath, on the bus, or at the doctor’s office. To celebrate 10 billion views, Pinkfong invites fans to “share your Baby Shark Dance moments with us” on social media. So far, though, it’s mostly inspired some (f)ingenius puns and congratulatory messages.

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As CNN points out, “Baby Shark” has a much greater reach: It’s inevitably been turned into an animated series, a cereal, a stage show, and the Washington Nationals’ anthem during their World Series-winning season. It even inspired a parody chant on Apple TV+’s Ted Lasso, and reached No. 32 on the Billboard Top 40.

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